Phil Scherer
Creative Direction & Design
WELCOME
Creative director for healthcare and biotech brands working as a strategist, mentor, vision-setter, and hands-on designer.
WORK
ABOUT
Human-centered.
Jargon-free.
Don’t sell. Don’t disrupt. Don’t brag about that awesome brand differentiator.
Instead, take the time to understand your audience and what they truly need from the brand, then pull out all the stops to give the people what they want. Give them a spark of insight, give them courage, give them a smile, or comfort in a time of need. Because the brand that gives the right stuff, earns the hearts of its customers.
Over the past 20 years creating work for HCPs and consumers I have found this to be true for every therapeutic category, every brand lifecycle stage, every audience, every channel. The more we focus on the customers we serve, the more success our brands achieve, and the more we come together as a motivated, purpose-driven team.
As a creative director, that’s about as worthy as it gets.
WHAT I DO
Guide
Create an environment where creatives are supported and challenged to bring forward new ideas. Respect our people's intelligence, dig deep during reviews, and elevate the thinking.
Grow
Dive into new opportunities and learn quickly, be decisive and create! Enjoy the intensity of working with the team to pursue new business.
Create
Continually strengthen our ability to execute at the highest levels of craft, work in every medium, use every new technology, and deliver quality that the customer can feel.
Partner
Demonstrate total commitment to our collective success, and deliver what partners and clients need without fail.