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Concepts for healthcare brands

Branded and unbranded concepts

All great campaigns start with an idea

Whether I'm directing, ideating, making images or writing, creating concepts is simultaneously the most challenging, and most enjoyable part of what I do.

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Imaging

Craft is essential, especially in the age of generative AI

AI won't help you come up with a genuine idea, but it certainly can help execute one. I find that the new tools work best when used alongside traditional imaging skills.

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