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Concepts for healthcare brands
Branded and unbranded concepts
All great campaigns start with an idea
Whether I'm directing, ideating, making images or writing, creating concepts is simultaneously the most challenging, and most enjoyable part of what I do.
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Imaging
Craft is essential, especially in the age of generative AI
AI won't help you come up with a genuine idea, but it certainly can help execute one. I find that the new tools work best when used alongside traditional imaging skills.
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