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A campaign to harness the power of innovation against deadly outbreaks
Merck Ebola vaccine campaigns
Outbreak response gets a powerful new tool
With the arrival of the first ebola vaccine, ERVEBO, a new paradigm of emergency response became possible: ring vaccination.
As a key partner in the fight against the virus, Merck needed to energize and inform the community. Launching the brand was the starting point for that effort.
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Unbranded exploration
Confronting ebola outbreaks requires global commitment
Beyond the branded assets, we needed a communication platform to galvanize efforts among multiple global health organizations spanning Pharma, NGOs and government agencies.
In a series of workshops and rounds of creative iteration, we helped the client leadership team develop the right tone for the campaign, exploring a wide range of approaches.​