The definition of powerful symptom control in bipolar 1
Lybalvi activation campaign
Having bipolar 1 doesn't mean you can't be in charge of your life
People with bipolar often spend years feeling out of control, at the mercy of disruptive episodes that make it hard to keep life on track. LYBALVI offers the efficacy to help turn that around.
The Push Back campaign leads with an iconic gesture that shows people how it can feel to reclaim control of their lives: strong, positive, confident. Its a simple idea designed to empower and activate.
Consumer campaign
We created a high-performing array of media across digital channels, as well as online and print assets. Everything came together to generate broad awareness of the brand as a powerful, trusted therapy.
Broadcast spots
We produced multiple spots spanning several refresh cycles for linear, CTV and OLV
Characters and stories
Stories connect when they're grounded in real experiences
Every shoot was centered around characters with deep backstories. We drew inspiration from real people we knew or had learned from in market research, with the intention of making our audience feel seen and respected.
Launch campaign
Life with bipolar can feel like a domino effect of challenges
The Push Back consumer campaign was built on earlier work. Previously the focus had been on supporting patients, with assets centered on a simple iconic visual.
We portrayed empowered people holding the challenges of bipolar at bay, acknowledging their struggles while avoiding the stigmatizing visuals that were prevalent among other brands at the time.
By all the metrics, the campaign successfully moved the brand into its next stage of growth. But more than that, it helped people with bipolar 1 change perceptions of what they might be able to achieve.